Chipotle Faces Decline in Customer Sentiment After Recent Norovirus, Rodent Incidents - NBC Boston
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Chipotle Faces Decline in Customer Sentiment After Recent Norovirus, Rodent Incidents

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    Chipotle closed a store in Sterling, Virginia, after a “small number” of customers reported symptoms consistent with norovirus after eating at the restaurant. (Published Tuesday, July 18, 2017)

    Between a recent norovirus outbreak at one restaurant and rodents falling from the ceiling at another, Chipotle Mexican Grill is facing a stark decline in consumer’s perception of the brand.

    Credit Suisse’s online sentiment tracker, which measures how consumers feel about a brand, showed the perception of the beleagured Chipotle brand fell to near record lows following the two headline-grabbing incidents last week, CNBC reports.

    "Not surprisingly, online sentiment plummeted in recent days," said Credit Suisse analyst Jason West.