Boston Business Journal

AI Poses Opportunities, as Well as Threats, to Tripadvisor's Business

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The CEO of Tripadvisor Inc. sees generative AI — the kind of software that's received outsized attention ever since the launch of ChatGPT — as a double-edged sword.

On one hand, the company has a vast amount of first-party data on travel thanks to more than 1 billion reviews, and AI could be a big help in answering customers' questions much faster than combing through hundreds of reviews.

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