Boston Business Journal

David Beckham joins Needham-based SharkNinja as ‘global brand ambassador'

FILE – In this Nov. 18, 2012, file photo, Los Angeles Galaxy’s David Beckham appears on the pitch before their MLS Western Conference championship soccer match against the Seattle Sounders in Seattle. Beckham and the Galaxy announced Monday that he will play his final match for the club in the MLS Cup next month. Los Angeles is scheduled to face Houston for the MLS title on Dec. 1. (AP Photo/Ted S. Warren, File)

SharkNinja is the latest Boston-area tech company to ink a promotional deal with an athlete of international fame.

British soccer star David Beckham, the former professional midfielder known for his signature curved free kick, will act as a "global brand ambassador" for the Ninja brand as part of a multi-year partnership, the company said Sunday.

WATCH ANYTIME FOR FREE

icon

Stream NBC10 Boston news for free, 24/7, wherever you are.

SharkNinja is a Needham-based household appliance producer that started trading on the New York Stock Exchange as an independent company last year. Its "Ninja" product line includes blenders, food preparation and cooking appliances.

More on this story from Boston Business Journal

Copyright Boston Business Journal
Contact Us