They’re upscale convenience stores, but that’s not the term that the head of Alltown Fresh uses. To CEO Eric Slifka, they’re "marketplaces."
Complete with vegan, vegetarian and gluten-free options, his stores call for a different description, Slifka said. Alltown Fresh’s food offerings are a long way from the hot dogs, energy drinks and bags of potato chips typically found in convenience store aisles.
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“I knew that what I didn't want to do was create a store that was exactly like everybody else’s,” said Slifka, chief executive of Alltown Fresh’s parent company, Waltham-based Global Partners.
Global isn’t a household name, but it owns nearly 300 convenience stores between Alltown Fresh and its more-established sibling, Alltown, as well as Honey Fresh and XtraMart. It also supplies fuel to 1,600 retail service stations, including for Exxon, Shell and other industry giants.
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