This article first appeared in SBJMarketing, a newsletter of SportsBusiness Journal.
Last year, Subway’s first as an NFL corporate sponsor, the quick-service restaurant chain amplified its pricey league rights deal with TV ads from Bill Belichick, the NFL’s most successful active coach. For the upcoming season, Subway — with 22,000 domestic locations — is further gilding its lily by adding Tom Brady, the league’s most successful active player.
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