Boston Beer Co.’s new CEO, Michael Spillane, said he sees promise in existing brands like Twisted Tea and in a new brand launched in March — an iced tea vodka called Sun Cruiser.
Boston Beer has been working for years to diversify beyond the beer it’s best known for: Samuel Adams. In an ever-more-crowded market, success in branching out has sometimes been mixed, though Spillane showed optimism in Sun Cruiser.
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