Boston Business Journal

Retired Bruins captain finds new role as Sal's Pizza pitchman

Former Boston Bruins star Patrice Bergeron is now a pitchman for Sal’s Pizza.

A year ago, Patrice Bergeron was the Bruins captain and leading the team to what would become the best record in league history.

The season didn’t go as planned — no Bruins fan would want to be reminded of the team’s first-round playoffs loss — and Bergeron retired after 19 seasons with the team.

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