'Avengers: Endgame' Obliterates Records With $1.2B Opening - NBC10 Boston

'Avengers: Endgame' Obliterates Records With $1.2B Opening

In one fell swoop, "Endgame" has already made more than movies like "Skyfall," ''Aquaman" and "The Dark Knight Rises" grossed in their entire runs

Find NBC Boston in your area

Channel 10 on most providers

Channel 15, 60 and 8 Over the Air

    processing...

    NEWSLETTERS

    'Avengers' Fans Celebrate in Hollywood

    Marvel mayhem in Hollywood. "Avengers" fans are going all out to celebrate the final film of the franchise. For some of them, today's screening was an all-day event. (Published Friday, April 26, 2019)

    The universe belongs to Marvel. "Avengers: Endgame" shattered the record for biggest opening weekend with an estimated $350 million in ticket sales domestically and $1.2 billion globally, reaching a new pinnacle in the blockbuster era that the comic-book studio has come to dominate.

    The "Avengers" finale far exceeded even its own gargantuan expectations, according to studio estimates Sunday. The movie had been forecast to open between $260 million and $300 million in U.S. and Canadian theaters, but moviegoers turned out in such droves that "Endgame" blew past the previous record of $257.7 million, set last year by "Avengers: Infinity War" when it narrowly surpassed "Star Wars: The Force Awakens" ($248 million or about $266 million in inflation adjusted dollars.)

    "Endgame" was just as enormous overseas. Worldwide, it obliterated the previous record of $640.5 million, also set by "Infinity War." ("Infinity War" didn't open in China, the world's second largest movie market, until two weeks after its debut.) "Endgame" set a new weekend record in China, too, where it made $330.5 million.

    In one fell swoop, "Endgame" has already made more than movies like "Skyfall," ''Aquaman" and "The Dark Knight Rises" grossed in their entire runs, not accounting for inflation.

    'Avengers: Endgame' Wraps Up Mega-Franchise Story Lines

    [NATL] 'Avengers: Endgame' Wraps Up Mega-Franchise Story Lines

    The "Marvel Cinematic Universe" is the most successful film franchise in Hollywood History. What started with "Iron Man" in 2008 has evolved into a collection of nearly two dozen films that have brought in more than $7 billion at the box office. The MCU will add to that total this weekend with the final chapter of "The Avengers" series.

    (Published Thursday, April 25, 2019)

    Alan Horn, Disney chairman, credited Marvel Studios and its president, Kevin Feige, for challenging "notions of what is possible at the movie theater."

    "This weekend's monumental success is a testament to the world they've envisioned, the talent involved, and their collective passion, matched by the irrepressible enthusiasm of fans around the world," Horn said in a statement.

    To accommodate demand, the Walt Disney Co. released "Endgame" in more theaters — 4,662 in the U.S. and Canada — than any opening before. Advance ticketing services set new records. Early ticket buyers crashed AMC's website. And starting Thursday, some theaters even stayed open 72 hours straight.

    "We've got some really tired staff," said John Fithian, president and chief executive of the National Association of Theater Owners. "I talked to an exhibitor in Kansas who said, 'I've never sold out a 7 a.m. show on Saturday morning before,' and they were doing it all across their circuit."

    Not working in the film's favor was its lengthy running time: 181 minutes. But theaters kept added thousands of showings for "Endgame" to get it on more screens than any movie before to satiate the frenzy around "Endgame." Joe and Anthony Russo's film ties together the "Avengers" storyline as well as the previous 21 releases of the Marvel "cinematic universe," begun with 2008's "Iron Man."

    For an industry dogged by uncertainty over the growing role of streaming, the weekend was a mammoth display of the movie theater's lucrative potency. Fithian called it possibly "the most significant moment in the modern history of the movie business."

    Chris Pratt, Katherine Schwarzenegger's First Premiere!

    [NATL] Chris Pratt, Katherine Schwarzenegger's First Premiere!

    Chris Pratt took his fiancée Katherine Schwarzenegger on their first red carpet walk at the "Avengers: Endgame" premiere on Monday! See their debut as a couple at their first official event!

    (Published Tuesday, April 23, 2019)

    "We're looking at more than 30 million American and more than 100 million global guests that experienced 'Endgame' on the big screen in one weekend," Fithian said. "The numbers are just staggering."

    Further boosting the results for "Endgame" were good reviews; it currently ranks as 96% fresh on Rotten Tomatoes, the best rating for any Marvel movie aside from "Black Panther." Audiences gave the film an A-plus CinemaScore.

    Single-handedly, "Endgame" led the overall weekend at the domestic box office to a record $400 million in ticket sales, according to Comscore. "Endgame" accounted for a staggering 88% of those tickets. The film's grosses were aided by 3-D screenings (a record $540 million in global ticket sales) and IMAX screenings (a company record $91.5 million).

    "Our partners in exhibition have done a great job with us on this film. As they saw the need, they opened up screens," said Cathleen Taft, distribution chief for Disney. "While there may have been a concern — Is there going to be enough seats available? — I think that exhibition met that demand and rose to the occasion."

    But if there was any shadow to the weekend for the theatrical business, it was in just how reliant theaters have grown on one studio: Disney.

    Disney now holds all but one of the top 12 box-office openings of all time. (Universal's "Jurassic World" is the lone exception.) The studio is poised for a record-breaking year, with releases including "Aladdin," ''Toy Story 4," ''The Lion King," ''Star Wars: The Rise of Skywalker" and "Frozen 2" on the horizon.

    Anthony Mackie Talks Being 'Unemployed' After 'Avengers'

    [NATL] Anthony Mackie Talks Being 'Unemployed' After 'Avengers'

    He's just here for the free popcorn! Anthony Mackie jokes with Access at the "Avengers: Endgame" premiere that he's actively looking for work since his character was one of Thanos' victims in "Infinity War." Watch Anthony hilariously ask our camera crew if they're hiring! Plus, is there any truth to the rumors about a possible Falcon spinoff? "Avengers: Endgame" hits theaters on April 26.

    (Published Tuesday, April 23, 2019)

    Following its acquisition of 20th Century Fox, Disney is expected to account for at least 40% of domestic box-office revenue in 2019, a new record of market share. The company's "Captain Marvel" — positioned as a kind of Marvel lead-in to "Endgame" — also rose to No. 2 on the weekend, eight weeks after it opened. (The 22 films of Marvel's "cinematic universe" have collectively earned $19.9 billion at the box office.)

    Yet theater owners regularly speak of a "halo effect" around a movie like "Endgame." Such sensations draw in new moviegoers and expose millions to a barrage of movie trailers.

    "This has got to be the biggest weekend in popcorn history," said Paul Dergarabedian, senior media analyst for Comscore. "Think of the gallons of soda and the hot dogs sold. This is going to continue all week and beyond. This is going to have long-term playability for sure."

    An enormous hit was much needed for a box office that, coming into the weekend, was lagging 16% of the pace of last year's ticket sales, according to Comscore. "Endgame" moved the needle to negative 13.3% but the boost was less significant since "Infinity War" opened on the same weekend in 2018.

    No other new wide release dared to open against "Endgame." Warner Bros.' "The Curse of La Llorona," last week's top movie, slid to third with $7.5 million.

    The guessing game will now shift to just how much higher "Endgame" can go. Given its start, it's likely to rival the top three worldwide grossers: "The Force Awakens" ($2.068 billion in 2015), "Titanic ($2.187 billion in 1997) and "Avatar" ($2.788 in 2009).

    ___

    Estimated ticket sales for Friday through Sunday at U.S. and Canadian theaters, according to Comscore. Where available, the latest international numbers for Friday through Sunday are also included.

    1. "Avengers: Endgame," $350 million ($859 million international).
    2. "Captain Marvel," $8.1 million.
    3. "The Curse of La Llorona," $7.5 million.
    4. "Breakthrough," $6.3 million.
    5. "Shazam!" $5.5 million.
    6. "Little," $3.4 million.
    7. "Dumbo," $3.2 million.
    8. "Pet Sematary," $1.3 million.
    9. "Us," $1.1 million.
    10. "Penguins," $1.1 million.