'Salt Bae' Takes Manhattan: Internet Sensation Spotted in NYC - NBC10 Boston

'Salt Bae' Takes Manhattan: Internet Sensation Spotted in NYC

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    'Salt Bae' Takes Manhattan: Internet Sensation Spotted in NYC
    Nusret Gökçe

    "Salt Bae" has landed in New York City. 

    Two months after the man behind the meme announced plans to open a restaurant in the Big Apple, sightings of Turkish chef Nusret Gökçe around the city swept Instagram Wednesday.

    "Spotted #SaltBae!!" one woman captioned her selfie with Gökçe in his signature sunglasses, shoulder-length hair and beard. 

    "Dreams do come true," another Instagrammer wrote alongside a photo with the dramatic salter.  

    Gökçe appeared to be taking a whirlwind tour of the city Wednesday. Star-struck fans tagged their pictures around Times Square, St. Patrick's Cathedral, near Central Park and the Upper West Side. 

    Gökçe, 34, gained Internet fame when a video of him sprinkling salt on a steak with a peculiar flick of the wrist gained millions of views in a matter of weeks.

    He announced plans in January to open a steakhouse in Manhattan. Gökçe, who already has seven steakhouses and burger joints in Turkey and Dubai, and is opening a London location later this year, said expanding to New York will mean whether or not he’s truly made it.

    “It shows that I’m an international brand if I open up in New York,” Nusret previously told NBC News. 

    “In New York, there are many steakhouses. We would like to show that Nusr-et is different than the others in service, meat quality and connection with the customers,” he added.

    Spotted #SaltBae !!

    A post shared by Saureh Askarian (@saureh) on

    Dreams do come true #saltbae @nusr_et

    A post shared by Peter McHugh (@peter_mch) on

    Thanks @nusr_et for taking a second and snapping a pic with us!! #saltbae #nyc #manisfamtravels

    A post shared by Keisha Meadows (@meadoke) on

    When #Saltbae whispers into your ear....😏🔥😉 #nycsighting #thatneckgrab @nusr_et

    A post shared by karina_benz (@karina_benz) on

    Two legends @nusr_et #saltbae what a gentleman.

    A post shared by teddygrabowski (@teddygrabowski) on

    Salt Bae Sighting

    A post shared by johnkyan (@johnkyan) on

    LOL @ my bitmoji. #Saltbae

    A post shared by Lilibeth (@lilibethstar) on