Massachusetts Attorney General Maura Healey has sent a cease and desist letter to another online e-cigarette retailer to halt selling to Massachusetts customers, the attorney general's office announced Wednesday.
The letter was sent in response to an investigation that showed Kilo E-Liquids, a California-based company, had abridged state regulations for the sale and advertisement of tobacco products.
Healey's letter demands that the company cease sales to Massachusetts residents until it proves they are compliant will all state laws and that they do not advertise vaping products on any websites that target minors.
“E-cigarette companies have taken a page out of the playbook of the tobacco companies to get young people addicted to their products,” said Healey. “If these retailers are operating in our state, they must comply with Massachusetts laws and keep their products away from children.”
Kilo came under investigation by the attorney general's office after the office received a complaint that the company's products were being advertised on an educational website commonly used by students grades K through 12.
Investigators also say that Kilo does not properly verify customer age on its website and offers product names like "green apple candy" and "strawberry milk."
To sell tobacco products online in Massachusetts, companies are legally required to ensure their customer is at least 21 years of age by verifying the identity and age of the customer using a commercial database and by shipping the product so that a signature with age verification is required to receive the package.
This comes in the wake of Healey cracking down on e-cigarette sales to minors. In July 2018, she launched an investigation into the popular e-cigarette company JUUL Labs.