Office Envy: Inside Reebok’s New HQ in the Innovation and Design Building - NBC10 Boston


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Office Envy: Inside Reebok’s New HQ in the Innovation and Design Building

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    Spanning across five floors, the Reebok HQ has found a new home in the Seaport.

    The Adidas-owned footwear and apparel company moved to Boston between September and December 2017, leaving behind a 65-acre grassy campus in suburban Canton, Mass. that “lacked the requisite energy of an active fitness brand,” the company told BostInno in a statement. “Employees were sprawled across multiple buildings and floors, which made real-time collaboration and connections challenging.”

    Following its aspiration to attract top-tier design talent, Reebok relocated its current 750 employees to a 220,000-square-foot urban site in the Innovation and Design Building—joining tenants like Autodesk BUILD Space and Continuum, which we previously visited (not to mention, MassChallenge).

    The fitness facility was a key priority, according to Reebok. The gym includes a full-size boxing ring, a CrossFit box and a range of classes that cater to all workout preferences and levels. Also, any Reebok employee who utilizes the facility ten times per month will do so free of charge.

    “This is certainly not a typical corporate gym with treadmills and elliptical machines,” Matt O’Toole, Reebok president, said in a statement.

    Here are a few shots of Reebok’s new headquarters, including its flagship gym: