First, Dunkin' dropped the "Donuts" from its name. Now, it's adding espresso drinks to its menu.
Dunkin' says most of its 9,200 U.S. stores will offer lattes, cappuccinos and other espresso-based hot and cold drinks by the holiday season.
It's part of an effort by the Canton, Massachusetts-based chain to increase beverage sales — already 60 percent of its revenue — and compete more directly with Starbucks Corp.
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But it has a long way to go. Starbucks controlled 56 percent of U.S. coffee cafe sales in 2017, while Dunkin's share was 27 percent, according to Technomic, a research company.
Dunkin' said earlier this year it was investing $100 million to modernize its U.S. stores. The company now says more than half that total is being used to buy espresso equipment.