Nike has chosen one of the NBA's brightest young stars to debut its shoe of the future.
Nike on Tuesday rolled out the Adapt BB, a laceless basketball shoe that can be adjusted via mobile app. And Boston Celtics forward Jayson Tatum will be the first to wear the new-age kicks Wednesday night in Boston's home game against the Toronto Raptors.
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Introducing Nike Adapt BB. Power laces for the perfect fit.
Pre-order now for a limited time only on https://t.co/bowoctlxR0 in the U.S. Arriving globally February 17: https://t.co/5cm5ou0XQC #nikeadapt pic.twitter.com/UDbUBK7HvK — Nike (@Nike) January 15, 2019
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The shoe won't be fully rolled out until the day of the NBA All-Star Game, but until then, Nike has selected Tatum to be its pitchman.
"Being one of the first athletes to wear the shoe and being picked as a representative of the future of Nike basketball means a lot," Tatum said in a statement on Nike's website. "That the app allows the ability to put the shoe on and touch the button, change the colors, see the percentage on the battery...it's just cool."
If you're wondering how these things work: In lieu of laces, each shoe has a "custom motor and gear train" that can sense tension and adjust to fit the player's foot. To loosen or tighten the shoe, the player can touch two buttons on the side of the shoe or slide a touch screen in the accompanying mobile app.
That Tatum will be the first player to wear Nike's first-ever auto-lacing basketball shoe is a pretty cool opportunity for the 20-year-old, who just scored a career-high 34 points in Monday's loss to the Brooklyn Nets.
If Tatum and the Celtics are able to snap a three-game losing streak by beating the best team in the Eastern Conference, well, it's gotta be the shoes.
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