Local Target Store Offering Quiet Shopping Hours

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A local Target store is offering a one-day shopping experience tailored to those who find difficulty with holiday shopping or have a sensitivity to loud noises and bright lights.

The Framingham, Massachusetts, store on Cochituate Road is partnering with the Asperger/Autism Network for "Sensory Friendly Shopping Hours" on Sunday, from 7 to 10 a.m.

During those hours, the store will shut off music, dim lights and minimize flashing screens. There will also be a quiet corner where guests can relax.

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The event will be open to the public.

"This is the first time we have held such an event," said Dania Jekel, executive director of the Aspergers/Autism Network. "Many people with special needs avoid shopping, so this is a way to help everyone feel welcome."

Target recently announced plans to open two more smaller-format stores in the Greater Boston area.

One store will open in the Porter Square neighborhood in Cambridge near the intersection of Massachusetts and Somerville avenues. The other small-format store will be in Burlington on Route 3A, just inside the Interstate 95 loop. 

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