New England supermarket chain Market Basket teased a big reveal on Friday. But the actual news turned out be less than overwhelming.
"We're taking something old and making it new," Market Basket said in a social media post Thursday. "Let us know in the comments what you think we have planned. Check back tomorrow (1/24) for the big reveal!"
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The popular grocery chain didn't give many hints, other than a graphic with their old logo, leading some to believe that they might be switching its name from Market Basket to include the DeMoulas family name as it once did.
We’re taking something old and making it new. Let us know in the comments what you think we have planned. 🤔 Check back tomorrow (1/24) for the big reveal! pic.twitter.com/b5nJsZcT4P
— Market Basket (@MarketBasket) January 23, 2025
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"Changing name of store brand food/items to Demoulas?" one person speculated on X.
"When I was growing up we went to the DeMoulas on Route 110 in Westford. Are you bringing back the old name?" said another.
Around 9 a.m. Friday, Market Basket posted on their social media accounts that they will be launching new limited edition gift cards featuring their old "DeMoulas" logo.
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Visit our online gift card store (at the link below) to purchase our ✨LIMITED EDITION✨ gift card design. Available exclusively in our online gift card store, while supplies last: https://t.co/wkCakcSffa
— Market Basket (@MarketBasket) January 24, 2025
We love our retro logos just as much as you! More to come 👀❤️💙 pic.twitter.com/x6BnM0XTMb
"We love our retro logos just as much as you!" they said, before teasing that there could be "More to come." We'll keep you updated if they make any more announcements.
