What to Know
- Boston-based online retailer Wayfair plans to open its first brick-and-mortar location early next year in Florence, Kentucky.
- A spokeswoman for the company says the 20,000-square-foot outlet store will sell items that have been returned but are in good condition.
- Wayfair Inc. has not yet said if it plans to open more stores.
Furniture seller Wayfair is following the path of other online retailers by opening an actual store.
The company says its first brick-and-mortar location will open by early next year in Florence, Kentucky, about 12 miles from Cincinnati. A spokeswoman for the Boston company says the 20,000-square-foot outlet store will sell items that have been returned but are in good condition, as well as other discounted goods.
News of the Wayfair store was first reported by industry magazine Furniture Today.
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Online retailers have been establishing a physical footprint. Amazon.com, for example, bought grocer Whole Foods last year, has opened more than a dozen bookstores. It also plans to open more cashier-less Amazon Go convenience stores.
Wayfair Inc. declined to say if it plans to open more stores.