The city of Boston is promoting social distancing in terms only New Englanders can understand.
In a tweet, the city offered a Boston-centric reminder that people should stay at least six feet apart when outside, saying the distance was roughly equal to 15 ice coffee to-go cups.
Bostonians are known for their love of ice coffee not only in the summer, but the dead of winter.
When a Twitter user asked if the tweet was referring to Dunkin' or Starbucks coffee cups, the city replied, "As if we're going to get in the middle of that! Viewers choice."
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In response to a question on Twitter, the city also estimated that the distance was equal to one-and-a-quarter "Smoots," referring to a humorous, non-standard unit of length created as a MIT prank decades ago.
Amid the coronavirus outbreak, the city has issues a series of strict guidelines and advisories through May 4, including a public health advisory for residents who are not essential workers to stay at home from 9 p.m. to 6 a.m.