A Utah clothing company has filed a lawsuit against L.L. Bean, saying the Maine-based company's latest ad campaign is a trademark violation.
The Salt Lake City-based company, KUHL, filed suit on Oct. 2 in U.S. District Court in Utah under the name Alfwear. The Bangor Daily News reports the lawsuit was filed against L.L. Bean at its Lewiston location.
The company said in a statement that it owns all rights for the "The Outsider." It says L.L. Bean's ad campaign "Be An Outsider" infringes on their trademark.
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An L.L. Bean spokeswoman says the company does not comment on pending litigation.