Ad Featuring Woman in Wheelchair Captures Young Girl's Gaze - NBC10 Boston
National & International News
The day’s top national and international news

Ad Featuring Woman in Wheelchair Captures Young Girl's Gaze

Find NBC Boston in your area

Channel 10 on most providers

Channel 15, 60 and 8 Over the Air



    Photo of Girl Gazing at Ad Featuring Model in Wheelchair Goes Viral

    An ad at a Virginia beauty store stopped a little girl in her tracks. The girl, who is in a wheelchair, couldn't believe her eyes when she saw a model in awheelchair featured in the window. Her mom snapped a picture outside the Ulta Beauty store in Leesburg, and the photo went viral. Shomari Stone talked with the girl's family about that moment. (Published Friday, Aug. 16, 2019)

    A picture of a 4-year-old Virginia girl who uses a wheelchair gazing at a beauty advertisement featuring a woman in a wheelchair went viral on Facebook.

    Maren Anderson has a rare disease caused by a gene mutation. She uses a wheelchair to get around and doesn’t talk much.

    “She does very brief, short sentences,” said her mother, Carolyn Anderson. “And she does a lot of pointing, a lot of non-verbal communication.”

    Her parents were stunned when she abruptly stopped her wheelchair at Ulta Beauty in Leesburg Wednesday evening to look at an ad showing a model in a wheelchair.

    “It was like she could just see the representation that she belonged in this world like everybody else does,” her mother said. “And it just really tugged at all of our heart strings.”

    Carolyn Anderson took the photo and posted it on Facebook with the caption, “Well Ulta, you absolutely stopped my girl in her tracks this evening. It was mesmerizing to watch her stop, turn and gaze at this poster. So thank you.”

    The post has more than 60,000 shares as of Friday evening.

    “It’s pretty amazing to see, and it's amazing the comments we get and the traction it has,” said her father, Tim Anderson.

    “We love that this family shared such an amazing moment and were touched to see Maren looking at the image in our window – it makes us incredibly proud,” and Ulta Beauty spokeswoman said. “We feel even more inspired to continue to feature amazing people that help us shape how the world sees beauty.”

    Ulta Beauty reached out to Maren and agreed to allow her to meet the model in the ad, Steph Aiello. They’re going to shop at the beauty store in Leesburg.