Snapchat has removed a distasteful ad from the popular social media app after making light of domestic violence, specifically Chris Brown’s 2009 felony assault against Rihanna.
The ad reportedly was for a game on the app called “Would You Rather?” and asked players if they would rather “Slap Rihanna” or “Punch Chris Brown.”
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Snapchat told the BBC that the ad was published in error and had been removed immediately.
Rihanna expressed her disappointment in Snapchat on her Instagram story. The pop star said Snapchat let down all the women, children and men that have been victims of domestic violence and the ones who haven’t made it out yet.
“You spent money to animate something that would intentionally bring shame to to DV victims and made a joke of it!!!” Rihanna said. “Shame on you. Throw away the whole app-oligy away.”
According to the New York Times, stock prices for Snap Inc., the parent company of Snapchat, sank 4 percent following this incident.
Brown pleaded guilty to felony assault and received five years of probation after he hit, choked, bit and tried to push Rihanna out of the car in 2009. Rihanna had visible facial injuries following the incident which required hospitalization.
According to Snapchat’s advertising policy, prohibited content includes that which may seem “shocking, sensational, or disrespectful.”
NBC has reached out to Snapchat for comment.