Calls for Groupon Boycott After Ad Uses N-Word to Describe Boots - NBC10 Boston

Calls for Groupon Boycott After Ad Uses N-Word to Describe Boots

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    Boots With Racial Slur Found on Groupon

    New Yorkers were outraged after a shopping app had a listing that used a racial slur to describe the color of a pair of boots. Rana Novini reports.

    (Published Wednesday, March 28, 2018)

    The online-deals website Groupon is apologizing after a third-party vendor used the n-word to describe a pair of boots it was selling.

    Screenshots of the racist ad were being shared on social media Wednesday, with some people saying they would boycott Groupon.

    In the ad for “Women's Fringed Suede Moccasin Boots,” the n-word was used to describe one of the colors the footwear was available in.

    In a statement, Groupon said it took action as soon as it learned about the offending ad Wednesday. The company said it removed the third-party seller and pulled the deal from its website. 

    “We are appalled that this language was displayed on our site,” Groupon said in the statement. “This is completely unacceptable and violates our policies -- to say nothing of our values.”

    The company said the ad was posted via its “self-service platform” and that it would be “strengthening our self-service controls to ensure it doesn't happen again.”

    CJ James, a minister in Harlem, was on Facebook when he saw a post with a screenshot of the ad.

    He said he didn’t believe the screenshot was real, but when he went to the Groupon site, he saw the slur.

    “I felt heartbroken. I felt embarrassed. I felt ashamed,” James said.

    He says the statement from Groupon isn’t enough and that he wants a boycott of the website to battle the larger problem of racism in America.

    “It was exposed on Groupon last night, but there are other vendors. There’s people who think and believe that these words should be part of our everyday English dictionary,” he said.