advertising

Apple said Tuesday it will roll out iOS 14.5 for the iPhone next week, including App Tracking Transparency, the privacy feature Facebook is worried about.

A public dispute with a federal agency over safety concerns threatens to tarnish the community that Peloton has built.

Expedia is switching up its strategy as consumers start to plan trips again, and plans a major ad campaign to spread the word.

AppLovin is just the latest in a wave of gaming IPOs.

Ten years after starting AppLovin, CEO Adam Foroughi owns a $2.2 billion stake in the mobile ad and gaming company.

P&G will sponsor some top soccer events as part of the five-year deal. These events include the MLS All-Star Game and the Leagues Cup.

White House uses new methods to reach vaccine-hesitant Americans: NASCAR, country music TV and ‘Deadliest Catch.’

Apple’s Beats by Dre brand also terminated its endorsement deal with Watson.

Digital advertising spending grew 12.2% year over year, according to a new report commissioned by the Interactive Advertising Bureau and conducted by PwC.

Budweiser, Google, Walgreens and other companies have launched ad campaigns to encourage consumers to get the vaccine.

A series of CarMax ads featuring WNBA standout Sue Bird uses humor and misdirection to elevate female athletes.

White Claw is poised to launch its first global ad campaign to cement its status as the biggest-selling seltzer brand.

A now unpublished press release called the change a “public declaration of the company’s future-forward investment in e-mobility.”

The former Giants quarterback says he is busier than ever in retirement working with sponsors, coaching sports and learning about the business world.

The Supreme Court will hear arguments from Goldman Sachs in a case that could have major implications for shareholders seeking to bring securities-fraud suits.

Zuckerberg’s comments are the most optimistic statements Facebook has made about Apple’s iOS 14 privacy update.

Amazon’s ad business has commanded a growing market share in the digital ad industry, a theme that appears likely to continue this year.

The Microsoft-owned professional network, in a new blog post, jabs at ad competitors like TikTok.

CBS Sports and Turner Sports bring in $1 billion in advertisement for the NCAA Men’s Tournament which could attract more than 20 million TV viewers.

A stay-at-home year meant major progression in areas like connected TV and e-commerce marketing, where the pieces were already in place for growth, but which the pandemic thrust forward.