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Pepsi owns the title rights for the NFL’s halftime show in a deal that’s set to expire after 2022.

The market, advertisers and Congress likely won’t challenge Facebook, but other things might.

Peloton wants to be known as a health and wellness company, not a fitness business, according to its chief marketing executive.

Macy’s is embroiled in a legal battle with its landlord to prevent Amazon from using a billboard on top of its most iconic store.

Webull CEO Anthony Denier calls its deal with the Nets a “coming-out party” in sports sponsorships.

Aspiration’s green marketing ties nicely with the Clippers’ goal to operate the Intuit Dome on a 100% carbon-free basis.

Apple’s anti-tracking initiative is harming Facebook’s ad effectiveness and its bottom line, CNBC contributor Alex Kantrowitz says in an op-ed.

Facebook estimated it is underreporting web conversions on Apple’s iOS by about 15%.

British businessman Martin Sorrell has warned that it’s unwise for companies to completely ignore China despite the challenges that exist in the country.

AMC said it would spend more than $25 million on a multimedia campaign featuring Academy Award winner Nicole Kidman.

U.S. sports leagues are offering make-goods with new inventory but experts suggest it will lead to a crowded sponsorship space in 2023.

Google’s parent company, Alphabet, says it will block ad-targeting based on the age, gender or interests of people under 18.

Apple announced several new features for mobile and desktop operating systems that will have major impacts for commercial email.

Roku said it will add 23 more shows to its collection of “originals” as it tries to build on its ad-supported content strategy.

Verizon and AT&T shelved 5G marketing efforts emphasizing outdoor activities during the pandemic. Now they’re ready to push it again.

Earnings showed big tech companies shrugged off any impact so far from Apple’s privacy changes, especially as digital ad spend is surging. Q3 may be different.

MyPillow’s Mike Lindell said he’s pulling ads from Fox News after the network said it wouldn’t take one of his commercials linked to election-fraud claims.

The Detroit Pistons selected Cade Cunningham with the first overall pick in the 2021 NBA draft. He now has three endorsement deals.

Amazon’s chief financial officer Brian Olsavsky cited new products and functionality for factors like higher demand and higher bid rates.

Trump’s PAC bought $348,000 of ads in a small Ohio GOP primary to boost Mike Carey, the same day a Trump-endorsed candidate lost in Texas.