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Apple Will Start Enforcing the iPhone Privacy Change That Facebook Is Worried About Next Week
Apple said Tuesday it will roll out iOS 14.5 for the iPhone next week, including App Tracking Transparency, the privacy feature Facebook is worried about.
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Peloton's Clash With Agency Over Treadmill Safety Threatens to Tarnish Brand
A public dispute with a federal agency over safety concerns threatens to tarnish the community that Peloton has built.
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Expedia Switches Up Its Strategy as Travel Starts to Come Back
Expedia is switching up its strategy as consumers start to plan trips again, and plans a major ad campaign to spread the word.
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AppLovin Shares Close Down 18.5% on First Day of Trading
AppLovin is just the latest in a wave of gaming IPOs.
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AppLovin CEO Followed a Tangled Path to Become the Newest Tech Billionaire
Ten years after starting AppLovin, CEO Adam Foroughi owns a $2.2 billion stake in the mobile ad and gaming company.
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Major League Soccer Lands a Top Corporate Sponsorship With Procter & Gamble
P&G will sponsor some top soccer events as part of the five-year deal. These events include the MLS All-Star Game and the Leagues Cup.
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White House Using New Methods to Reach Vaccine-Hesitant Americans: NASCAR, CMT and ‘Deadliest Catch'
White House uses new methods to reach vaccine-hesitant Americans: NASCAR, country music TV and ‘Deadliest Catch.’
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Nike Suspends Endorsement of NFL Star Deshaun Watson Over Sexual Misconduct Allegations
Apple’s Beats by Dre brand also terminated its endorsement deal with Watson.
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Digital Ad Spend Grew 12% in 2020 Despite Hit From Pandemic
Digital advertising spending grew 12.2% year over year, according to a new report commissioned by the Interactive Advertising Bureau and conducted by PwC.
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Budweiser and Other Brands Are Urging People to Get the Covid Vaccine So We Can Return to Normal
Budweiser, Google, Walgreens and other companies have launched ad campaigns to encourage consumers to get the vaccine.
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CarMax Ads Featuring Basketball Star Sue Bird Go Viral, Call Attention to Gender Bias in Sports
A series of CarMax ads featuring WNBA standout Sue Bird uses humor and misdirection to elevate female athletes.
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White Claw Will Make Its Biggest Ad Push Ever as Seltzer Space Heats Up
White Claw is poised to launch its first global ad campaign to cement its status as the biggest-selling seltzer brand.
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VW Accidentally Leaks New Name for Its U.S. Operations: Voltswagen
A now unpublished press release called the change a “public declaration of the company’s future-forward investment in e-mobility.”
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Eli Manning Talks BBQ and Life After Football
The former Giants quarterback says he is busier than ever in retirement working with sponsors, coaching sports and learning about the business world.
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Supreme Court to Decide Whether Goldman Sachs Shareholders Can Bring Suit in Major Fraud Case
The Supreme Court will hear arguments from Goldman Sachs in a case that could have major implications for shareholders seeking to bring securities-fraud suits.
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Zuckerberg: Facebook May Actually Be in a ‘Stronger Position' After Apple's IOS 14 Privacy Changes
Zuckerberg’s comments are the most optimistic statements Facebook has made about Apple’s iOS 14 privacy update.
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Amazon Will Present for the First Time at NewFronts, a Major Digital Advertising Event
Amazon’s ad business has commanded a growing market share in the digital ad industry, a theme that appears likely to continue this year.
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LinkedIn Tells Advertisers That Business Marketing Doesn't Belong Near Pictures of Dogs in Costumes
The Microsoft-owned professional network, in a new blog post, jabs at ad competitors like TikTok.
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With $1 Billion on the Line, March Madness Is Ready for Its Comeback
CBS Sports and Turner Sports bring in $1 billion in advertisement for the NCAA Men’s Tournament which could attract more than 20 million TV viewers.
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How a Stay-At-Home Year Accelerated Three Trends in the Advertising Industry
A stay-at-home year meant major progression in areas like connected TV and e-commerce marketing, where the pieces were already in place for growth, but which the pandemic thrust forward.