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What looks good for dinner? How food influencers are impacting Boston's restaurant scene
A few decades ago, a hungry local may have chosen where to eat off of a recommendation from a friend or a catchy roadside billboard. Today, a quick scroll through TikTok or Instagram is making stomachs grumble – and restaurants boom – in Boston and elsewhere. The influencer marketing business has grown from $8 billion to $15 billion in just…
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How food influencers are impacting the Boston restaurant scene
Influencer marketing is becoming a normality for Boston restaurants — but is it everyone’s taste?