So Amazon Bought Whole Foods: Does That Mean My Groceries Will Cost Less?

Analysts predict big changes for grocers following Amazon’s surprise purchase of Whole Foods, NBC News reported.

But they also say there is a clear winner here: Shoppers.

"This was a very exciting announcement because I think consumers will be the ones to benefit," said Lindsay Sakraida, director of content marketing at DealNews.

She predicts competitors will improve pricing, loyalty promotions and other inducements to try to keep customers from defecting to Amazon for pantry staples, dry goods and even fresh food.

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