Hasbro to Buy Peppa Pig Owner in $4 Billion All-Cash Deal - NBC10 Boston

Hasbro to Buy Peppa Pig Owner in $4 Billion All-Cash Deal

Hasbro Inc. says the deal will help it turn more of its toy brands into shows or movies

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    Hasbro to Buy Peppa Pig Owner in $4 Billion All-Cash Deal
    Tristan Fewings/Getty Images
    In this Feb. 1, 2015, file photo, Mummy Pig, George, Peppa Pig and Daddy Pig characters attend the premiere of 'Peppa Pig: The Golden Boots' at Odeon Leicester Square in London, England.

    Hasbro is going whole hog on Peppa Pig.

    The maker of Monopoly and GI Joe will pay about $4 billion to buy Entertainment One Ltd., a British entertainment company that produces "Peppa Pig," ''PJ Masks" and other animated shows for preschoolers.

    "Peppa Pig," which stars a pink cartoon pig with a British accent, airs worldwide and is translated into over 40 languages.

    Shares in Entertainment One jumped 30% in London on Friday.

    Hasbro Inc., based in Pawtucket, Rhode Island, says the deal will help it turn more of its toy brands into shows or movies. Many of its brands, including My Little Pony and Transformers, already appear in TV shows and movies.

    The deal is expected to close before the end of the year.