Project Innovation Grant Program Features Increased Funding for 2021

Grant applications can be submitted via from Jan. 8 to Feb. 12

NBC10 Boston, NECN and Telemundo Nueva Inglaterra and the Comcast NBCUniversal Foundation will present their Project Innovation grant challenge in Boston/New England for a fourth consecutive year when grant applications open on Jan. 8.

Local nonprofits that are helping to move communities forward by encouraging a culture of equity and inclusion, creating pathways for individuals to participate and volunteer in community engagement efforts, fostering the next generation of storytellers and providing youth with the tools they need to succeed across multiple disciplines including entrepreneurship, are encouraged to submit a Project Innovation grant application at or in Spanish at between Jan. 8 and Feb. 12.

This year’s program features additional grant funding. The stations and the Comcast NBCUniversal Foundation will together award a total of $315,000 (up from $225,000) to a maximum of 12 community organizations in participating markets in May 2021. Across all participating markets, a total of $3.475 million dollars will be presented to eligible nonprofits, up from $2.475 million.

Access program rules and eligibility at To access the information in Spanish, including the grant application and the program’s rules and eligibility requirements, visit

"Funding local organizations and their employees is crucial now more than ever," said Chris Wayland, president and general manager of the NBC and Telemundo Boston Owned Properties and Regional Sports Networks. "This moment in time we all find ourselves in has left our workforce struggling. This money offers many a chance to thrive again and in return, gives hope for Boston’s future."

Presented in 11 markets including Boston/New England, NBC10 Boston, NECN and Telemundo Nueva Inglaterra will select and award grants to eligible nonprofits that are located in and operate from the Boston/New England market, have an annual operating budget of more than $100,000 (defined by the organizations most recent 990-N IRS filing), and whose programs are helping to resolve everyday community issues in any of the following four grant categories:

  1. Community Engagement: Programs that enable individuals to engage and volunteer in their communities.
  2. Culture of Inclusion: Programs that encourage equitable access, opportunities, and resources for traditionally underrepresented communities.
  3. Next Generation Storytellers: Programs that promote access and develop pathways for emerging talent, diverse voices, and underrepresented youth to explore careers in news, entertainment, sports and the arts.
  4. Youth Education and Empowerment: In-school and out-of-school programs that equip youth with the tools they need to succeed, including STEM/STEAM education and youth entrepreneurship.

Project Innovation 2021 grants are available in the following markets that are serviced by an NBC/Telemundo owned station: New York (WNBC, WNJU), Southern California (KNBC, KVEA), Chicago (WMAQ, WSNS), Philadelphia (WCAU, WWSI), Dallas-Fort Worth (KXAS, KXTX), Boston (WBTS, WNEU, NECN), Hartford, CT (WVIT, WRDM), Washington, D.C. (WRC-TV, WZDC), Miami-Fort Lauderdale (WTVJ, WSCV), San Francisco Bay Area (KNTV, KSTS), and San Diego (KNSD, KUAN).

For more information about the Project Innovation grant challenge program, including a list of past winners click here:

Follow on social at @NBCUFoundation and #ProjectInnovation.

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