-
Influencers Can Sway What People Buy. This New Trend Is Just the Opposite
TikTok is a force when it comes to searching for viral products. Social media influencers have shown they have the power to impact consumers purchasing decisions. But there is a new trend that some influencers doing exactly the opposite. More than half of people who are on TikTok — 52% — use it to get information about products, according to…
-
Rise of ‘Deinfluencing' on TikTok
Social media influencers have shown they have the power to influence consumer decisions — but a new trend is all about doing the exact opposite.