The Latest
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Pepe Aguilar: The businessman behind the music
The Grammy-winning star and entrepreneur wants to make Mexican music even bigger, and he’s starting by infusing his 2024 tour with Cirque du Soleil talent.
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These college friends wanted a ‘Latino hard seltzer,' so they made one
The recipe for a hard seltzer that celebrated Latin American cultures was simple for three college friends — but missing from store shelves.
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How Sofía Reyes' managers, founders of MITH Media, helped her carve out a Spanglish music career
Working with Sofía Reyes early in her career, Paloma Hecht and Charlie Guerrero kept true to what they knew people wanted, no matter was the traditional music industry said.
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Bísness School: Creator of Millennial Lotería shares the reason why he recreated the traditional Mexican game
Mike Alfaro, creator of Millenial Lotería, explains how he left a successful working life and went on to own his own business in the U.S.
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How this Guatemalan immigrant's spin on the game Lotería sold out in Target stores nationwide
Mike Alfaro had just left his fast-paced job in advertising to catch a break when his grandmother’s old Lotería game set sparked an idea that would change his life.
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How Patty Rodriguez, co-founder of Lil' Libros bilingual children's books, started her business while working as a radio producer
Patty Rodriguez worked as a producer on “On Air With Ryan Seacrest” when a drastic message forced her to pivot to her dream business. Here’s her story, told on Bísness School.
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From producing for Ryan Seacrest to making bilingual books: How a tragedy helped this woman launch her own business
Patty Rodríguez had a dream job as producer for one of the most popular radio shows in the United States: On Air with Ryan Seacrest. She’s now fulfilling another dream: making bilingual children’s books and getting her product into Target stores.
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Why we say ‘bless you' when someone sneezes
Hearing the phrase is common in the United States, but why? And what do other countries say when someone sneezes?
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From chips to memes: How Flamin' Hot Cheetos became a cultural icon for U.S. Latinos
The spicy snack has inspired songs, clothes and movies, but for some Latinos in the U.S., the chips hold a particularly special meaning.
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Alcohol does not make us find more people attractive, study finds
The study takes a close look at the phenomenon known as “beer goggles.”