Samuel Adams Brewery, Boston Red Sox Announce 8-Year Partnership - NBC10 Boston
Boston Red Sox

Boston Red Sox

The latest news and analysis about the Boston Red Sox

Samuel Adams Brewery, Boston Red Sox Announce 8-Year Partnership

Find NBC Boston in your area

Channel 10 on most providers

Channel 15, 60 and 8 Over the Air

    Winter Olympics PyeongChang 2018 Medal Count
    Country
    Total
    1
    Norway
    119828
    2
    Germany
    106420
    3
    Canada
    85619
    processing...

    NEWSLETTERS

    Sam Adams Brewery Opens New Tap Room

    Sam Adams Brewery opened a new tap room where you can try beers that have yet to be distributed.

    (Published Friday, Nov. 10, 2017)

    New England's largest craft brewer has struck a deal with the Boston Red Sox.

    Samuel Adams announced a multi-year partnership with the team making it "The Official Beer of the Boston Red Sox" on Tuesday.

    The Boston-based brewery is the first American craft brewery to enter into such a partnership with a Major League Baseball team.

    As a result of the deal, crowds will get to enjoy new beers alongside fan favorites like Boston Lager and Summer Ale.

    There will also be new signs at Fenway, and the right field roof deck will now be known as the "Sam Deck," and a bar near the third base stands will be renamed "Sammy's On Third."

    "We got our start right here in Boston, and for the past three decades we've worked our butts off to stay independent and brew great beer," Jim Koch, Samuel Adams founder and brewer, said in a statement. "As the official beer of the Red Sox, we get to celebrate our New England roots with millions of other fans as soon as the season kicks off."

    The partnership will last for eight years, according to a Samuel Adams spokesperson.

    "Both the Red Sox and Sam Adams are rooted in Boston tradition and history, and Jim Koch and the entire team are as passionate about beer as we are about baseball,” Red Sox president and CEO Sam Kennedy said in a statement. "We are excited for this long-term partnership, and look forward to working collaboratively to represent Boston through our two brands."


    Get the latest from NBC Boston anywhere, anytime:

    App

    Download our FREE app for iPhone, iPad and Android. You can also follow us on Facebook, Twitter and Instagram, and sign up for our e-mail newsletters.