• Apple will launch new products on May 7 in an online event, according to invites sent to the media on Tuesday.
• The company is expected to release new iPads after no new models were announced in 2023.
• Millions of people tune in to watch Apple's launch events live, representing a critical marketing channel for the company.

Apple will launch new products on May 7 in an online event, according to invites sent to the media on Tuesday.

The event, with the tag line "Let loose," will be livestreamed on Apple's website at 10 a.m. Eastern time. The company's launch events are usually prerecorded.

Apple is expected to release new iPads after no new models were announced in 2023. The invite graphic features Apple Pencil, the company's iPad stylus. Apple could release upgrades to its high-end iPad Pro, as well as a bigger iPad Air, according to analysts and reports.

The company also sometimes releases new colors for iPhones, Apple Watches and accessories during the spring. The last time Apple held a launch event during the spring was in March 2022, where it announced the latest version of the iPad Air, alongside a lower-end iPhone.

Millions of people tune in to watch Apple's launch events live, representing a critical marketing channel for the company.

Apple is also expected to make significant artificial intelligence announcements this year, likely at its Worldwide Developers Conference in June.