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The NFL Is Asking for a 100% Increase in TV Rights Payments, But Disney Is Pushing Back
NBC, CBS and Fox are likely to accept increases closer to 100% than Disney, which already pays a high price tag for its Monday Night Football package.
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After Rain Delay, This Year's Daytona 500 Was the Least Viewed in the Race's History
The nearly six-hour rain delay impacted Sunday’s Daytona 500 which resulted in the lowest viewed event in the race’s history.
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Super Bowl Posts Worst Viewer Ratings Since 2007
CBS said the Super Bowl attracted 96.4 million viewers, the lowest-watched NFL championship since 2007, when the Indianapolis Colts played the Chicago Bears.
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How Reddit Put Together That Five-Second Super Bowl Commercial in Less Than a Week
Reddit bought a Super Bowl commercial in major local markets to capitalize on the Gamestop trading craze that began in its forums.
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10 Super Bowl Spots From Advertisers That Don't Exist Anymore
Some companies in the past 25 years have advertised on the Super Bowl and didn’t exist by the next game.
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The 11 Most Memorable Super Bowl Halftime Performances
In the last 30 years, the Super Bowl halftime show has featured some of the hottest superstar performers including Prince, Beyonce and Lady Gaga.
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Rooting for the Chiefs Or Buccaneers This Super Bowl? One Could Have a Better Outcome for the Market
When the Tampa Bay Buccaneers and Kansas City Chiefs face off in the 55th Super Bowl this weekend, one strategist will be watching a development off the field.
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Super Bowl-Winning MVP Quarterback Predicts Mahomes, Chiefs Win
MVP quarterback Joe Theismann predicted that the Kansas City Chiefs will win Super Bowl LV over the Tampa Bay Buccaneers this weekend.
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NFL Offers Biden All 30 Football Stadiums as Mass Covid Vaccination Sites
The NFL, which is about to host the Super Bowl, told President Biden it will have coronavirus vaccination sites at all stadiums. Covid-19 has killed more than 400,000 Americans.
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Half of All Americans Will Bet on Sunday's Super Bowl
Online gambling got a major boost from the Covid crisis, yet overall, Americans will wager $4.3 billion on this year’s Super Bowl, a 37% decline from 2020.
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Super Bowl Sports Bets Could Reach $4.3 Billion While Last-Minute Ticket Prices Slide
Interesting wagers include a $3.4 million bet on the Tampa Bay Buccaneers and if the opening kickoff will be returned for a touchdown.
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NFL Says It Has a Plan for Super Bowl Safety, But Experts Still Warn of Covid Risks
The National Football League said it has not traced any outbreaks from fans attending 116 games this season.
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The NFL Lost Big in Ticket Sales This Season, But Corporate Sponsorships Blunted the Blow
The NFL says its partnership revenue, which brings in over $1 billion, is in strong position as it gets set to finish its pandemic year with Super Bowl LV.
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Robinhood Moves Forward With First Super Bowl Ad as Brand Crisis Mounts
Robinhood, which has found itself in the center of an uproar after restricting trading on equities last week, will run its first Super Bowl ad.
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Mr. Peanut Is Back, But Planters Is Giving Away the $5 Million It Would Have Spent on a Super Bowl Ad
Kraft Heinz’ year-long circle-of-life campaign around Mr. Peanut culminates Monday.
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Here's How Much NFL Referees Get Paid
With Super Bowl LIII slated for this Sunday, players, coaches and sponsors are set for a big pay day. But there’s also new interest in how referees are selected, trained and compensated.
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NFL's Playoff Openers See Solid Ratings, Nickelodeon's Game Draws 2 Million Viewers
Sunday’s CBS game between the New Orleans Saints and Chicago Bears attracted over 28 million viewers, and its kids’ version drew approximately 2 million.
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Frito-Lay Plans Three Super Bowl Ads to Highlight New Products and Football Stars Like the Manning Brothers
The PepsiCo company will run ads for its ’90s era Doritos “3D Crunch” and for its new “Cheetos Crunch Pop Mix.”
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Meet the Women Who Will Be Coaching on the Sidelines in the NFL Playoffs
For the first time in NFL history there will be opposing playoff teams with female coaches. Here are the six women who will be on the sidelines Wild Card Weekend.
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Ford Is Skipping Super Bowl Ads This Year, But Still Wanted to Make a Commercial Worthy of the Big Game
Ford is introducing its new Bronco Sport vehicle with an ad campaign to show off its goats — and not just the furry kind.